Support from the roots up can be hard to come by. With an ever-expanding urban environment, it's important to take notice of the foundations that grow with it. Edible Landscapes is an award-winning program through Mecklenburg County Public Health that creates community gardens to provide fresh fruits and vegetables to communities in need.
Establishing a look that reflects the vibrant, organic nature of the work and its people is pivotal in the success of this brand. This was achieved through the use of real images as well as stock to show real people and real results.
The Edible Landscapes team recently celebrated a milestone of 50+ established gardens so along with an informational brochure with rack cards, they had event materials to celebrate the work they do such as table tents, a PowerPoint, seed box party favors, pop up banner, wayfinding sign, and an invitation.
Original illustrations established that sense of thriving growth that a garden has. The pieces themselves seem to grow and shift as much as the real gardens do.
